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The Greatest Movie Ever Sold: An Inside Look at Branding and Advertising

Explore the world of branding, advertising, and product placement with "The Greatest Movie Ever Sold".

Keywords: Advertising, Branding, Product Placement, Media Influence, Morgan Spurlock. Three-word summary: Enlightening, Provocative, Humorous


"The Greatest Movie Ever Sold", directed by Morgan Spurlock and released in 2011, is a unique documentary that delves into the world of branding, advertising, and product placement. In a world dominated by advertising, this documentary is more relevant than ever, offering a critical examination of the marketing industry that shapes much of our daily lives.


"The Greatest Movie Ever Sold" is an ironic documentary wherein Spurlock seeks to finance and create a film entirely through product placements. The film exposes the often invisible world of brand marketing, unveiling the complex relationships between advertisers, products, and the media.

More Film Analysis



Spurlock takes an investigative approach, pushing boundaries and questioning industry norms. His documentary is well-researched and thorough, exposing the depth and breadth of advertising's reach into our lives. The presentation is engaging, with Spurlock's unique humour adding a lighter touch to the serious subject matter.

Historical and Factual Context


Product placement became prevalent in the film industry in the 1980s, with the seminal example of Reese's Pieces in the movie E.T. Since then, it has grown into a multi-billion dollar industry.

Key themes in the film

  • The pervasive nature of advertising
  • The power of brands and their influence on consumer behaviour
  • The ethical questions surrounding product placements in media

Film Comparisons

Unlike other documentaries on iWonder that examine societal issues, "The Greatest Movie Ever Sold" offers a unique perspective on the world of advertising, a topic often overlooked but nevertheless impactful.

Noteworthy Moments

One significant moment is when Spurlock successfully secures product placement deals, demonstrating the power and reach of advertising.


The documentary was generally well-received, with critics praising its innovative approach and insightful critique of the advertising industry.


"The Greatest Movie Ever Sold" offers an enlightening and entertaining look into the world of advertising, making it a must-watch for marketers, film enthusiasts or anyone curious about the influence of media on our daily lives.

More film information:


  • IMDB Score: 6.6
  • Rotten Tomatoes Score: Not available
  • Metacritic Score: Not available
  • Film festival awards: 2 wins & 5 nominations



  • Morgan Spurlock: Director and main protagonist of the documentary
  • Ralph Nader: Consumer advocate and critic of advertising



  • New York City: Where much of the film's discussions and negotiations take place

Key Questions Raised by the Film

  1. How does advertising shape our consumer behaviour?
  2. What ethical questions arise from the practice of product placement?

For more on the history and impact of product placement, check out this article from the Journal of Advertising or this fascinating TED Talk by Spurlock himself.


I wonder what the film would be in another art form

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  1. A famous book, it would be "No Logo" by Naomi Klein, for its critique of marketing culture.
  2. A famous song, it may be "Material Girl" by Madonna, for its commentary on consumerism.
  3. A famous piece of art, it would be Andy Warhol's "Campbell's Soup Cans", symbolizing the intersection of commerce and culture.
  4. A famous celebrity, it would be Kim Kardashian, known for her successful personal branding and product endorsements.
  5. A colour, it would be bright neon, attention-grabbing and hard to ignore, much like advertising.
  6. A music style, it would be pop, for its mass appeal and catchy, memorable hooks.