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Behind the Glamour: A Review of 'Scatter My Ashes at Bergdorf's'

"Scatter My Ashes at Bergdorf's" is a captivating exploration of the enduring allure of luxury fashion and the iconic Bergdorf Goodman store.

Keywords: , Luxury Fashion, Bergdorf Goodman, Retail, Documentary, New York City, Fashion History, High-end Brands. Three-Words: Luxurious, Insightful, Fascinating


"Scatter My Ashes at Bergdorf's", directed by Matthew Miele and released in 2013, provides an unprecedented look into the world of high fashion at the iconic Bergdorf Goodman store in New York City. In an era where fast fashion and e-commerce dominate, this documentary offers a fascinating exploration of the enduring allure of luxury retail.


The documentary invites viewers on a behind-the-scenes tour of Bergdorf Goodman, a pinnacle of high-end retail. Through interviews with fashion moguls, designers, and the dedicated staff, we get to glimpse the glamorous and often unseen world that keeps this fashion fantasy alive.

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Miele adopts an observational approach, allowing the stories to unfold naturally. This technique, combined with meticulous research and in-depth interviews, creates a comprehensive portrait of Bergdorf Goodman's illustrious history and continued relevance in the fashion industry.

Historical and Factual Context


Bergdorf Goodman is a historic luxury department store based on Fifth Avenue in Midtown Manhattan, New York City. Since its inception in 1899, it has become a symbol of status and taste, attracting a clientele that includes celebrities, socialites, and fashion enthusiasts.

Key themes in the film

  • The enduring allure of luxury fashion
  • The importance of personal relationships in retail
  • The evolution of fashion trends over the decades

Film Comparisons

Unlike other fashion documentaries, "Scatter My Ashes at Bergdorf's" focuses not just on design, but also on the retail experience. It offers a different perspective on the fashion industry, similar to films like "The September Issue" and "Valentino: The Last Emperor".

Noteworthy Moments

One of the most memorable moments is the unveiling of Bergdorf's holiday windows, a process that takes a year of meticulous planning and execution, showcasing the dedication that goes into every detail of the store.


The documentary received positive reviews for its insightful and entertaining portrayal of the fashion industry. Variety described it as "a movie that makes you feel goods about buying goods."


"Scatter My Ashes at Bergdorf's" is a must-watch for fashion enthusiasts, providing a rare glimpse into the world of luxury retail. Its engaging narrative and insightful interviews make it a fascinating watch even for those outside the fashion industry.

More film information:


  • IMDB Score: 6.2
  • Rotten Tomatoes Score: N/A
  • Metacritic Score: N/A
  • Film Festival Awards: N/A



  • Linda Fargo, Bergdorf's Senior VP of the Fashion Office and Store Presentation
  • David Hoey, the store's director of windows
  • Fashion designers such as Karl Lagerfeld, Oscar De La Renta, and Marc Jacobs



  • Bergdorf Goodman store in New York City
  • Various designer studios

Key Questions Raised by the Film

  • How does Bergdorf Goodman maintain its status in the ever-evolving fashion industry?
  • What is the role of personal relationships in luxury retail?

I wonder what the film would be in another art form

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  1. A famous book, it would be "The Devil Wears Prada" for its exploration of high fashion's glamour and demands.
  2. A famous song, it would be "Fashion!" by Lady Gaga for its celebration of the fashion world.
  3. A famous piece of art, it would be Andy Warhol's "Marilyn Diptych", reflecting the glamour and repetition in the fashion industry.
  4. A famous celebrity, it would be Anna Wintour for her influential role in the fashion industry.
  5. A colour, it would be gold for its representation of luxury and glamour.
  6. A music style, it would be classical, with its timeless appeal and sophistication.